6 Seeds: "Indulgence" emerges as a major consumer trend for 2024

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Trend of the Month: The rise of healthy indulgence

Here’s a trend we’re seeing more and more in our research:

The fusion of health and indulgence.

"Conscious indulgence" or "healthy indulgence" is not just a fleeting fad, it’s a significant shift in consumer behavior and a real opportunity to captivate your market.

64% of consumers globally now believe tha…