6 Seeds Sustenance, March Break Edition

How our data insights transform blueberry marketing, the power of keeping things simple, and a bit of rant about the normalization of huge failure rates in CPG

Storytime

We worked on a project for a blueberry commodity group, interested in increasing sales of blueberries. For decades, they had pushed the health benefits of the blueberry to drive sales, for decades this had kinda, sorta worked.

But looking at our data, we found the following: people know that blueberries are healthy, but that's not why they buy t…