Seeds of Transformation

Seeds of Transformation

Share this post

Seeds of Transformation
Seeds of Transformation
6 Seeds Sustenance, March Break Edition

6 Seeds Sustenance, March Break Edition

How our data insights transform blueberry marketing, the power of keeping things simple, and a bit of rant about the normalization of huge failure rates in CPG

Mar 09, 2024
∙ Paid
1

Share this post

Seeds of Transformation
Seeds of Transformation
6 Seeds Sustenance, March Break Edition
Share

Storytime

We worked on a project for a blueberry commodity group, interested in increasing sales of blueberries. For decades, they had pushed the health benefits of the blueberry to drive sales, for decades this had kinda, sorta worked.

But looking at our data, we found the following: people know that blueberries are healthy, but that's not why they buy t…

Keep reading with a 7-day free trial

Subscribe to Seeds of Transformation to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Andreas Duess
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share