A broccoli that fights Type 2 diabetes 🥦 🤯 & the importance of User Generated Content
Also, how to create a content marketing plan that drives actual sales!
👋 Happy Tuesday
Welcome to another edition of what we’re determined to make the best newsletter in CPG and food marketing. Here we share what you need to know to run a successful food or drink business.
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Here’s what we’re covering today:
UGC = User Generated Content = more sales
Food is medicine, and now even more so
How to develop a content marketing plan that drives actual sales - the 9-Step Program
UGC = User Generated Content = more sales
More data on UGC (User Generated Content) has just hit our screens, and it’s worth sharing.
As food entrepreneurs and marketers, we know user-generated content and authentic community-driven marketing create both trust and loyalty in our markets. In our experience, it outperforms pretty much any other channel.
However, only 19.52% of marketers feel they have the resources and team to create enough visual content for all their channels. (Ouch)
That’s especially unfortunate because 68.75% of consumers report that they have purchased something they first saw on social media.
UGC content works well in this context because 62% of consumers are likelier to click on content that features real customers than brand images.
Websites featuring UGC see 29% more web conversions, a 20% increase in return visitors, and an up to 90% increase in on-site time.
If you’d like to have a conversation on how you can get more access to more authentic content at a cost you can afford, talk to me.
Food is medicine, and now even more so
This is a fascinating article on how a specially formulated broccoli soup is helping people to fight back against Type 2 Diabetes. With an aging population, these kinds of products are almost guaranteed to be successful.
The secret, according to the company, is the star ingredient of its packet vegetable soup: a special type of broccoli first discovered growing wild in Sicily by the company’s lead scientist, Prof Richard Mithen. After years of research and plant breeding, it has developed a new strain of broccoli called GRextra, which it grows and processes into soup in Scotland.
Cruciferous vegetables belong to the brassica family, which includes broccoli, cauliflower, brussels sprouts, and cabbage. These vegetables contain glucoraphanin, which is converted into sulforaphane in the gut. Sulforaphane helps improve cellular function and has been observed to reverse the age-related decline in metabolism.
Read the full article here. Personally, I’m off to buy more broccoli until we can get this soup in Canada.
How to develop a content marketing plan that drives actual sales - the 9-Step Program
Content marketing has become a powerful tool for food brands looking to connect with their target audience, build brand awareness, and drive sales. We’ll walk you through the process of developing a content marketing plan for your food brand, ensuring you’re set up for success.
We’ll cover everything from setting goals and understanding your audience to creating and distributing your content. So, let’s dive in!
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