Gen Z's Appetite for Luxury Groceries Continues to Grow

As inflation bites into budgets, a surprising trend is emerging: Gen Z is splurging on high-end groceries.

As inflation bites into budgets, a surprising trend is emerging: Gen Z is splurging on high-end groceries. From $19 celebrity-endorsed smoothies to artisanal tinned fish, young consumers are turning their shopping carts into status symbols. But will this appetite for gourmet groceries continue, or is it just a flash in the pan?

Let's unpack this trend:

Th…