How to sell more by using simple colour psychology

Also: get ready for seo on social and a big fat truth bomb!

👋 Happy Tuesday

Welcome to another edition of what we’re determined to make the best newsletter in CPG and food marketing. Here we share what you need to know to run a successful food or drink business.

Our #1 goal is to be useful. So please shoot us an email if you have questions or feedback, and especially if you implement something we share!

Here’s what we’re covering today:

• A video full of common sense.

• Social networks are eating Google’s lunch and what that means for your food business.

• How colour psychology can help you sell more food.

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This hit home hard!

Don’t bet the farm on a positive outcome of your business dreams if you need the farm to feed your family.

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Social networks are eating Google’s lunch and what that means for your food business.

Google is in trouble wherever they look. On one side, AI and Microsoft are changing the nature of search by the day; on the other side, younger users are drifting off toward social search. No wonder they have declared a code red.

Some numbers from a recent Hubspot survey

87% of social media marketers believe that consumers will search for brands on social media more frequently than through search engines by 2023.

24% of consumers aged 18 to 54 already search for brands on social media platforms more often than through search engines, with this number rising to 36% among Gen Z.

So, how are social media users searching? They are looking for:

• People (58%)

• Interesting content (57%)

• Brands (32%)

• Ideas/inspiration (32%)

• Products/services to buy (31%)

This trend was confirmed in 2022 by Google's Senior Vice President of Knowledge & Information, Prabhakar Raghavan. He stated that social platforms were eating into Google's core products, Search and Maps.

"In our studies, something like almost 40% of young people, when they're looking for a place for lunch, they don't go to Google Maps or Search," said Raghavan. "They go to TikTok or Instagram."

Raghavan explained that young consumers today are looking for more visually-rich results and straying away from search engines that favour text.

What does that mean for you? Get ready to optimize your social content for search.

The question is, how can you optimize your profiles for social search? Here are some top recommendations from social media marketers:

• Include relevant keywords and hashtags in your posts and bio.

• Ensure that your username is easy to search for.

• Have a consistent username across all accounts.

• Post consistently and share your core messaging. Don’t be afraid of repetition.

• Maintain your brand across all channels for easy recognition.

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How colour psychology can help you sell more food

Are you looking to make your product stand out on the shelves and capture consumers' attention? Of course, you are; we all are!

Let's dive into the fascinating world of colour psychology and how it can help you create eye-catching and irresistible food packaging designs.

The Impact of Colours on Consumer Perception 🎨

Colour psychology studies how colours influence human behaviour and decision-making. In food packaging design, colours play a crucial role in evoking emotions, creating associations, and shaping consumer perceptions about your product. Here are some key aspects to consider:

1. Emotional Response: Colours can trigger different emotions in consumers. For instance, red is linked to excitement and energy, while blue evokes calmness and trustworthiness - that’s why many banks and tech companies have the colour blue in their logos. Choose colours that resonate with your audience and convey your brand's personality.

2. Taste and Flavour Associations: Colours can suggest specific tastes and flavours. Green is often associated with freshness, while purple implies luxury or indulgence. Align colours with your product's taste and flavour to appeal to consumers' senses.

Want to learn more about colour psychology, get valuable insights from successful brands, and access our exclusive tips? Sign up for our premium content below and unlock the secrets of colour psychology! 👇