🤯 How to use AI as a coach for your food business

Also, Instagram best practices and how to build a content strategy around one master content piece, the Gary Vaynerchuk way

👋 Happy Tuesday

Welcome to another edition of what we’re determined to make the best newsletter in CPG and food marketing. Here we share what you need to know to run a successful food or drink business.

☎️ Remember, I offer hourly coaching to food entrepreneurs. When you’re ready to grow and scale, book a free discovery call here.

What we’re covering today:

• Free: 🤖 ChatGPT Tutorial: How to hire AI as a coach for your business

• Free: 📸 Instagram Best Practices for 2023

• Paid: 💡Building a Content Strategy Around One Master Content Piece: The Gary Vaynerchuk Approach

🤖 ChatGPT Tutorial: How to hire AI as your transformational coach

Starting a business will get overwhelming at times, and it often helps to have a second opinion. But business coaches are expensive, often charging between $250 and $500 per hour.

Here’s a way to use ChatGPT to get help and support at a far more affordable cost. Now, keep in mind that talking to an AI won’t get you the same results as, for example, a session with me where we’d really look into the specifics of your enterprise.

However, I tested it pretty extensively for top-level advice, and it did a great job. As always, when talking to an AI, fact-check everything.

Here’s the prompt for you to use:

Act like the business coach Tony Robbins. You offer transformational coaching services with a solution-oriented approach to problems. I want to take on your coaching services for my start-up. Start the session by asking me relevant questions so you can then analyze areas where improvement is needed and then recommend what sort of coaching I need.

Modify this prompt to come up with exactly what you are looking for. For example, instead of Tony Robbins, perhaps choose Mark Cuban from Shark Tank.

Here’s the result; give it a shot, and let me know what the AI comes up with for you.

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📸 Instagram Best Practices for 2023

Hubspot has just released new best practice data for Instagram.

After scraping and analyzing 110m Instagram posts from 1m+ accounts around the world, they just published this report.

Highlights include:

1. Do not underestimate carousels: While many people believe that "the future is video," the data actually shows that carousels are more effective. In fact, the median engagement for carousels is much higher than for video (70 vs. 46). The key to creating a great carousel is to remember that it's not just a collection of random images; it should be a well-thought-out slideshow that tells a story.

2. Captions are key: The research clearly shows that the length of the caption does not matter. Engagement rates hovered around 6% for posts that had any caption at all. However, there are two actionable bits of information that can be used to improve engagement:

   • Hashtags – It may be best to get rid of them altogether. The research indicates that using 11 or more hashtags results in roughly the same engagement as using none at all. Additionally, all other hashtag uses were found to have lower engagement rates.

   • Mentions – Including one to five mentions in a post appears to boost engagement. On average, a post that includes one mention had the highest engagement rate.

3. Ideal timing: Engagement peaks from 6pm to 9pm in all regions. This is when people are winding down from work, finishing dinner, and settling in for the night.

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💡Building a Content Strategy Around One Master Content Piece: The Gary Vaynerchuk Approach

In the world of food entrepreneurship and marketing, a solid content strategy is essential for success.

Gary Vaynerchuk, a renowned entrepreneur and marketing expert, has introduced an approach to content creation that focuses on building a strategy around one master content piece. In this article, we will explore this concept, its benefits, and how you can implement it in your own food business.

Gary Vaynerchuk’s Content Creation Philosophy

Gary Vaynerchuk emphasizes the importance of creating a large volume of content and distributing it across various platforms. He suggests that businesses should focus on one master content piece and then repurpose that content into smaller pieces for different channels. This approach is often referred to as the “GaryVee Content Model“.