Seeds of Transformation

Seeds of Transformation

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Seeds of Transformation
Seeds of Transformation
The Control vs. Capital Dilemma: What Every CPG Founder Needs to Know About VC Funding

The Control vs. Capital Dilemma: What Every CPG Founder Needs to Know About VC Funding

Your Saturday Morning Read

Dec 07, 2024
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Seeds of Transformation
Seeds of Transformation
The Control vs. Capital Dilemma: What Every CPG Founder Needs to Know About VC Funding
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Last week, I had dinner with a founder who'd just done something that made most of his peers and some of his advisors think he was crazy: he'd turned down seed funding from a prestigious New York VC firm.

He had nurtured his brand to about two million five in annual sales, mostly bootstrapped with some family and angel money backing him through rapid ear…

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