Seeds of Transformation

Seeds of Transformation

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Seeds of Transformation
Seeds of Transformation
The Great Age-Off: CPG’s race to keep you young(ish)
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The Great Age-Off: CPG’s race to keep you young(ish)

When "Over the Hill" Becomes "Hiking to the Fountain of Youth (Spoiler: It's Just Prune Juice)

Aug 21, 2024
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Seeds of Transformation
Seeds of Transformation
The Great Age-Off: CPG’s race to keep you young(ish)
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Hold onto your wrinkle cream! Welcome to the world of healthy aging products, where 60 is the new 30, and your skincare routine is more complex than your smartphone.

Why Is Everyone Suddenly Obsessed with Aging... Slower?

Good question! It's a perfect storm of:

  • Boomers refusing to, well, boom out

  • Millennials realizing they're not actually immortal

  • Gen Z pree…

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