The Great Age-Off: CPG’s race to keep you young(ish)

When "Over the Hill" Becomes "Hiking to the Fountain of Youth (Spoiler: It's Just Prune Juice)

Aug 21, 2024

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Hold onto your wrinkle cream! Welcome to the world of healthy aging products, where 60 is the new 30, and your skincare routine is more complex than your smartphone.

Why Is Everyone Suddenly Obsessed with Aging... Slower?

Good question! It's a perfect storm of:

Boomers refusing to, well, boom out
Millennials realizing they're not actually immortal
Gen Z pree…

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