The Seven Hottest Content Marketing Trends in the Food and Beverage Industry for 2023

Also, get your business featured, how to nag less on your website and the power of focus

👋 Happy Tuesday

Welcome to another edition of what we’re determined to make the best newsletter in CPG and food marketing. Here we share what you need to know to run a successful food or drink business.

Our #1 goal is to be useful. So please shoot us an email if you have questions or feedback, and especially if you implement something we share!

First things first: We’d love to feature a quick showcase of readers’ businesses in this newsletter. If you’re interested in being interviewed, please drop me a line by replying to this email. It would only be a 15-minute time commitment.

Here’s what we’re covering today:

• The Nag Metric and how to be less naggy

• Focus, Focus, Focus

• The Seven Hottest Content Marketing Trends in the Food and Beverage Industry for 2023

---

The Nag Metric

Every day, marketing managers have conversations like this:

A: We need more people to sign up/try this feature/engage with this content/convert to payer.

B: Okay. Let's add more call-to-actions and make them more prominent.

The result: you add more CTAs, make your site more messy, people are annoyed, and trust in your brand is tarnished.

When we don’t account for nagginess, the Internet ends up looking like this.

But what if we had a way to quantify nagginess to make appropriate tradeoffs about the cost of attention-getting elements? That’s what Julie Zhuo describes as the nag metric.

We’re taking action

Like most other companies, we always had a pop-up on our site, asking people to sign up for our newsletter. We have just removed that completely, instead integrating the signup panel where it causes less interruption.

---

Focus, Focus, Focus

Just sayin’. Defining your audience, and focusing on their wants and needs, is essential for success. Want to know how to segment an audience? You’re in luck, read on.

---

The Seven Hottest Content Marketing Trends in the Food and Beverage Industry for 2023

Content Marketing, putting out content that educates and/or entertains your target market is still one of the most effective marketing channels available.

Content marketing can be done as video content on TikTok, Youtube or Instagram. It can be a newsletter, like this one, or it can be a blog post or a podcast.

Goals for content marketing include driving traffic to a website, establishing yourself as an authority in a market, that’s what we’re doing here, and any other reason.

Brands like Red Bull are masters at content marketing, and I personally was responsible for the hugely successful baking-focused content marketing for Redpath Sugar, helping Canadians to be better bakers.

In today’s newsletter, I’ve collected the Seven Content Marketing Trends that you can use to build your business and grow sales. Need help with your content marketing? Give me a call, and we’ll chat.

Content Marketing Trend 1: Consumers Crave Transparency and Authenticity

Today’s consumers are more informed and conscious about their food choices.

They want to know where their food comes from, who makes it, and how it’s produced. To cater to this growing demand for transparency, many food brands are adopting a “farm-to-table” or “kitchen-to-consumer” approach,