The Solo Economy

What Five Years of Changed Behavior Means for Food Brands

I was reading through some McKinsey data, when an observation stopped me in my tracks: US consumers now have three more hours of free time per week than they did in 2019.

And they're spending 90% of that extra free time alone.

And this seems to be about more than just working from home or pandemic habits that stuck. What we’re witnessing a fundamental sh…