The Ultimate Guide to Food Business Startup Funding: From Pre-seed to Series A and Beyond

The insider's playbook to raising capital for your food & beverage brand: real numbers, actual metrics, and hard-earned lessons from a decade in CPG investing.

"How much should I raise?"

It's one of the most common questions I get from founders, usually whispered over coffee or typed frantically in a late-night email. After a decade of investing in and advising startups, I've had this conversation more times than I can recall—and I get why it's keeping you up at night.

The fundraising landscape can feel like a …