Why Your Product Isn’t Selling Like It Used To

(and What Consumers Aren’t Telling You)

In a time of inflation, volatility, and shifting trust, it’s easy to blame slumping sales on economic fatigue. But for many food and CPG brands, the deeper issue isn’t pricing—it’s perception.

The products that once moved reliably are now losing momentum. Not because they’re too expensive, but because they no longer reflect the values, expectations, or s…